15 Marketing Degree Online Courses Offered by Australia’s Top Universities

If you're looking to boost your career in the field of marketing, pursuing an online degree can be a great way to gain the necessary skills and knowledge. With so many options out there, it can be overwhelming to choose the right program. That's why we've compiled a list of 20 Online Marketing Courses available from Australia's leading Universities.

Our selection of courses offers something for everyone, whether you're a recent graduate, a mid-career professional, or looking for a career change. By completing one of these courses, you'll gain a deep understanding of the latest marketing trends and techniques, as well as practical skills that can be applied in real-world scenarios.

We understand the importance of flexibility and convenience when it comes to pursuing further education, which is why these courses are designed to be completed online at your own pace. Plus, with the support of experienced instructors and a community of like-minded individuals, you'll never feel alone on your learning journey.

Investing in your education is investing in your future, and completing one of these marketing courses can set you up for success in a dynamic and competitive industry. So why wait? Take the first step towards achieving your career goals today by exploring our list of online marketing degrees from Australia's universities.

Quick Links To Marketing Degree Online Courses

RMIT Online

Master of Marketing

  • 2.7 years part-time, Reduced duration available
  • Jan, Mar, May, July, Aug, Oct
  • $3,960 per course, FEE-HELP available

Edith Cowan University

Bachelor of Marketing, Advertising and Public Relations

  • 3 years full-time or part-time equivalent
  • Commonwealth supported - estimated 1st year indicative fee AUD $15,150
  • 70 Indicative ATAR
rmit online primary

RMIT Online

Master of Marketing

The Master of Marketing program offered by RMIT Online is designed for current and future marketing managers who wish to develop skills that will keep them relevant in the rapidly changing business landscape. The program equips students with the skills necessary to succeed as marketing leaders in contemporary business environments.

By delving deeper into fundamental marketing principles and their application in today's business landscape, students will be able to solve business problems and achieve tangible results. The program also helps students enhance their strategic skills and ability to analyze marketing effectiveness from a business perspective.

Renowned industry experts teach the program's latest concepts and practical skills. Students can apply these learnings to their current roles immediately and stay up-to-date with the latest marketing trends.

With the Master of Marketing program from RMIT Online, students can make significant strides in their careers and stay relevant in the future.

Edith Cowan University

Edith Cowan University

Bachelor of Marketing, Advertising and Public Relations

ECU offers a unique degree that combines marketing, advertising, and public relations, providing graduates with a comprehensive skillset for working in any creative industry. The program focuses on developing marketing skills and strategic business management knowledge, while also emphasising critical thinking, teamwork, communication, and problem-solving abilities. Students have the opportunity to participate in work placements in their areas of interest, gaining valuable industry contacts and practical insights into future careers.

The program also provides opportunities for students to work with real-world industry professionals, using industry-standard software to acquire the skills necessary to attract and retain customers and enhance relationships with products, brands, or organisations. Students will gain practical experience in both traditional and digital media, building portfolios that showcase their talents.

With a blend of marketing, advertising, and public relations, graduates will be well-equipped for a diverse range of career opportunities.

university of south australia logo

University of South Australia

Bachelor of Business (Marketing)

UniSA Online's Bachelor of Business (Marketing) is a degree that emphasizes the provision of leading-edge marketing knowledge and real industry experience, making it a versatile program that prepares students for a wide range of careers.

This degree program is structured to give students a solid understanding of business fundamentals before delving into marketing specializations. As they progress, students will focus on areas such as consumer behaviour, market research and analysis, as well as advertising and brand management.

Upon graduation, students will have gained the skills necessary to make informed marketing decisions. They will have learned to communicate with different target audiences, create revenue growth strategies, build customer loyalty, and analyze brand performance and advertising metrics.

Throughout their studies, students will learn via real case studies, consumer purchase data, and the latest research from some of the world's largest brands. This ensures that the degree is highly relevant and valued by the industry, providing graduates with the skills and experience needed to succeed in a dynamic and competitive business environment.

La Trobe University

La Trobe University

Bachelor of Business (Marketing)

The marketing major offered provides individuals with the necessary marketing qualifications and skills, enabling them to gain specialised knowledge and skills such as consumer behaviour, brand management, product innovation, and digital marketing.

The online Bachelor of Business program offers students the opportunity to customize their studies based on their interests, while also receiving a solid foundation in business know-how. Students will have access to academic staff with experience and expertise in online education and online learning support. The program also provides flexible study options, accommodating location, work schedule, and family commitments.

Students who choose to study regionally online will benefit from support options tailored for online regional study, which include local work placement opportunities and access to all regional campuses and events. Additionally, students can select majors, minors, and electives in their areas of interest, as well as open-access majors that allow them to pair their studies with another discipline.

international college of management

International College of Management

Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) is aimed at preparing individuals for a successful career in the marketing industry, which is known for being fast-paced and continuously evolving. This degree is structured to provide students with the necessary knowledge and skills required to thrive in this diverse and dynamic sector.

Marketing management professionals are in high demand by every organisation across industries. Such professionals are expected to have the ability to build strong brands, launch new products, and optimise operations to maximise profits. This career is suitable for individuals interested in understanding how to attract, engage, and retain customers. Successful marketer is known for their storytelling abilities, which help them create a narrative for their target audience to connect with a brand on a personal level.

In addition to marketing and business subjects, the Bachelor of Business (Marketing) program includes elective subjects from a variety of business areas. Students can choose from electives in entrepreneurship, event management, international tourism, hospitality management, and sports management. These elective subjects allow students to tailor their degrees to their interests and career aspirations.

university of new england

University of New England

Bachelor of Business (Marketing)

The University of New England (UNE) offers a unique online learning experience that goes beyond simply providing online courses. With over 60 years of experience in distance education for working adults, UNE is Australia's longest-running provider of online learning.

Students have the opportunity to select from a range of majors in business and arts, allowing them to build a skillset of specialist knowledge tailored to their interests. The arts component of the program is designed to develop critical thinking, ethical practice, creativity, cultural awareness, and effective communication skills through a variety of humanities subjects. On the other hand, the business component offers specialisations in management, marketing, human resources, accounting, business analytics, and more.

By combining the two majors, students can customise their degrees to meet their career aspirations and areas of interest. As a Bachelor of Arts/Bachelor of Business graduate, students demonstrate a broad global perspective, with specialist knowledge in both the arts and business. This combination of diverse skill sets and flexibility is highly valued by employers in today's fast-changing professional environment.

griffith university

Griffith University

Master of Marketing

The field of marketing is known for its fast-paced, dynamic nature and offers an exciting and challenging career path for individuals who possess strong communication skills, analytical abilities and creativity. A solid foundation of knowledge and skills in consumer behaviour, market research and integrated marketing communications is necessary for success in this field.

The Master of Marketing program builds upon this foundation, providing students with advanced marketing principles, best practices, and innovative approaches for building and maintaining strong customer relationships. Through this program, students will learn to think strategically about value, positioning, and competitive advantage in a global context through branding and digital marketing applications.

This program is offered fully online, with students able to access course materials, participate in learning activities, submit assessment items and access support services via the Learning@Griffith platform. The program comprises 12 courses that can be completed over a two-year period. It is taught over six teaching periods throughout the year, with each course taught over a six-week period. Students are able to commence the program in any teaching period that suits their schedule.

queensland university of technology

Queensland University of Technology

Bachelor of Business (Marketing)

The Bachelor of Business program at QUT equips students with the strategic thinking skills needed to analyse consumer behaviour and the marketplace to create effective marketing solutions for businesses. This program offers various highlights, such as learning from industry professionals in market research, consumer behaviour, pricing and placement strategies, digital marketing, and integrated communications. Students also have the opportunity to complete work placements in consultancies, corporate settings, government, and community groups.

Upon graduation, students are eligible for membership in professional marketing associations such as the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association. 

The degree program prepares students for a wide range of marketing careers, including:

  • account executive
  • creative writer
  • market research manager
  • organisational communication specialist
  • publishing professional
  • events coordinator

Students can also choose to study this major as part of QUT's Bachelor of Business - International degree, which includes one year of compulsory overseas studies. QUT's future-focused degree emphasises growth orientation and helps students recognise opportunities where others see threats. From the start of their degree, students engage in authentic assessments and meet industry clients in the classroom, developing real-world skills and building a network of industry contacts. Through tailored study and specialist knowledge, students gain the confidence to thrive in a variety of marketing roles.

lsu online

LSU Online

Online Bachelor of Science in Marketing

The AACSB-accredited LSU Shreveport College of Business offers an online Bachelor of Science in Marketing with concentrations in international business, hospitality, and sales. 

This program provides students with essential marketing skills that are in high demand. Through this degree, students will gain mastery of marketing principles such as personal selling, advertising, sales promotions, pricing, product research and design, distribution logistics, sponsorship marketing, point-of-sale communications, and brand-related publicity. 

In addition to marketing-focused coursework, students can also expect to learn about general business topics like finance, economics, business law, and retail management. Upon graduation, students will possess the necessary knowledge and skills to pursue marketing careers across a wide range of industries.

open colleges

Open Colleges

Business Marketing Course

The field of marketing is characterised as dynamic and rapidly expanding, providing a multitude of opportunities for technical and creative careers. The demand for professionals with expertise in digital and social media marketing is high and shows no signs of slowing down as companies continue to diversify roles and allocate larger budgets to their digital marketing endeavours.

Individuals who enjoy collaborating with others and possess a passion for bringing stories to life, as well as an interest in media and digital content, may find that a career in marketing is an ideal fit for them. Aspiring marketing professionals can learn from experts in the field, gaining knowledge and skills in marketing campaign planning and implementation, digital marketing platforms, and other relevant areas. They can take the next step in their career by enrolling in one of the marketing courses offered, whether they are seeking a nationally recognised certification or a short course to quickly enhance their skills.

A Business Marketing Degree Course is an academic program that focuses on the principles and practices of marketing within the context of the business environment. It covers various topics such as market research, consumer behaviour, advertising, brand management, and sales strategies. This degree course aims to equip students with the skills and knowledge required to develop effective marketing strategies for different types of businesses.

Completing a Business Marketing Degree Course can open up a wide range of career opportunities for graduates. Some popular job roles for business marketing graduates include marketing manager, advertising executive, brand manager, sales manager, market research analyst, digital marketing specialist, and public relations specialist. Graduates may also consider working in the non-profit sector, government agencies, or starting their own businesses.

To succeed in a Business Marketing Degree Course, students need to possess strong analytical, critical thinking, and communication skills. They should have a creative mindset and be able to develop innovative marketing strategies. Other important skills include project management, problem-solving, and teamwork. It is also essential for students to stay up-to-date with the latest marketing trends and technologies.

The duration of a Business Marketing Degree Course may vary depending on the type of program and the institution.

Generally, a Bachelor's degree in Business Marketing takes four years to complete, while a Master's degree may take an additional one to two years. Some universities may offer accelerated programs that allow students to complete their degree in a shorter amount of time.

However, it is important to note that accelerated programs may require a higher course load and more rigorous coursework.

The admission requirements for a Business Marketing Degree Course may vary depending on the institution. However, most universities require applicants to have a high school diploma or equivalent qualification. 

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