It's common knowledge that Melbourne, Australia is ground zero for all things coffee-related Down Under.
While a well-made cup of joe plays a crucial role in our daily lives, the aesthetics of a café, the quality of its natural lighting, and the presentation of its food are just as important when deciding where to upload your latest Instagram post.
Fortunately, Melbourne's coffee culture is not restricted to just frothy cappuccinos and flat whites; it also permeates the decor and atmosphere of the city's many Instagrammable cafes.
Check out these top cafes that have everything you need to create the perfect Instagram photo (while making seriously good coffee and food in the process).
14 Most Instagram Worthy Cafes In Melbourne
Melbourne, Australia, is home to some of the best dining options in the world. Without a shadow of a doubt, our culinary heritage is among the most exciting and varied in the entire world. However, everyone is wondering if the carpet complements the tableware.
We went in search of Melbourne's most Instagrammable eateries to see if the surroundings lived up to the food's reputation. In short, everything was better than we could have hoped for.
Two Fat Monks
Fairfield
Two Fat Monks, located in Fairfield, is a great example of a Melbourne institution.
Low-hanging rope accents, gentle wooden accents, classic subway tiles, and a cabinet full of bloody delicious pastries complement the polished cement floors. It's a huge space, and the open design gives off a lively vibe on a busy Saturday morning.
Of all the "Grammed" features of this business, the mural painted on the exterior wall takes the cake. You would be doing yourself a favour by investigating this.
Higher Ground
CBD
Although not as ancient as some of Melbourne's other cafe landmarks, Higher Ground is among the city's most charming watering holes.
A combination of a glasshouse and Gringotts Bank, if you will. undeniably, without a shadow of a doubt. The bare brick walls, arched windows, and carefully arranged plants help soften the blow of the $40 iced chocolate.
The Kettle Black
South Melbourne
Both Higher Ground and The Kettle Black are owned by prosperous people who place a premium on visual appeal.
This trendy cafe has the appearance of a white terrace from the street, but once you step inside, you'll find yourself in a lounge decorated in the Forever New style. White walls, shiny fixtures, and green hedges characterise the typical Instagram home.
If you didn't know better, you might think you were at a five-star breakfast restaurant instead of a café due to the exquisite presentation of the food. This shop is wedged between two buildings, but it has a laid-back vibe. As you enter, you'll find a contemporary space with touches of wood, white walls, a dash of greenery, and the aroma of freshly ground coffee.
Some of the most well-liked breakfast items are soaked muesli and homemade coconut yoghurt topped with nuts, fruits, and citric powder. Microgreens and edible flowers are a great addition to any photograph, regardless of the camera's resolution or the filter used.
Sensory Lab
Collins Street
If you're looking of most cutting-edge venue, the Sensory Lab on Collins Street is the place to be.
Interior features include a mint-inspired colour scheme from the floor to the counter and numerous wood-topped single benches. Everything about this location was thought out in detail. The coffee and sugar complement one another wonderfully.
Middletown
Prahran
Middletown Café, with its hip and trendy atmosphere, has revolutionised Melbourne's brunch scene.
The new cafe is unlike any other with its eye-catching navy, white, and gold decor (in the form of brass accents, and hints of marble). Named after her Majesty, "Yas, Queen!" is proudly displayed in this cafe. The decor and ambience of Middletown were inspired by the natural beauty and understated grace of Kate Middleton.
Workshop Brothers
Glen Waverley
Workshop Brothers in Glen Waverley is the place to go all year round to satisfy your need for a cyclical fix.
With its rounded corners and peachy decor, this cafe is perfect for snapping an Instagram-worthy photo of their Sweet HK Waffle.
Abacus Bar + Kitchen
South Yarra
Abacus Bar + Kitchen is the place to go if you're craving something more upscale to eat.
The vaulted ceilings, black marble tables, carefully curved wooden benches, cement walls, and strewn pastel throw cushions make this restaurant ideal for a sunday lunch. Leaning one of your plates against all the stunning tropical plants in the background will help you achieve the ideal gramme.
AU79
Abbotsford
As with Higher Ground's glasshouse, the atmosphere at AU79 in Abbotsford is laid-back and casual. Pink tables, marble benchtops, polished cement floors, soft wood furniture, watercolour wall art, and beige leather booths will replace the brick walls and woods previously used in the space.
Getting a drink and still having a great time is possible at AU79.
Industry Beans
Fitzroy
When it comes to fashion, Fitzroy's Industry Beans is the authority on the fact that black is now in.
Black subway tiles cover the extensive benchtops in the cafe, and black wood slats line the walls. Your new Facebook profile picture will look great against either the exposed brick walls or the hanging vegetation of the courtyard.
Crux & Co
Exactly how is this any different from a benedict served with lobster bisque and French toast sprinkled with fairy floss? Visit the South Melbourne location of Crux & Co. A weekend wait time in line is to be expected, but it's well worth it.
The chic signage, abundant greenery, blonde wood accents make the whole place picture-perfect for your next Instastory. Your diet needs to make room for Louis MK Lee's delicious baked goods. The epitome of perfection; an absolute spectacle.
Long Story Short
Brunswick
Sweet burger made with fairy floss; it's a mouthful. Since the introduction of this dish, Long Story Short has become a well-known restaurant in Port Melbourne. It appears as a huge pink fluffball, big enough to cover your entire body.
White Mojo Plus+
Glen Waverley
Someone new in Glennie's neighbourhood. The White Mojo saga continues with this, the third instalment, another Instagram porn production.
Good Times Milk Bar
Bentleigh East
New to the neighbourhood is Good Times, a California-style cafe and bar done up in a soft pink colour scheme. The team has spent the past few months completely renovating what was once a rundown convenience store.
It's not a competition, and neither are the drinks and snacks served here. Quality time with friends and delicious coffee are the focus. Indulge in a GTMB Beef Burger and some beer-tossed fries.
Vacation
CBD
Kael refers to the interior design of Vacation like the 80s because of its use of neon pinks, deep blues, and edgy furniture.
Office workers make up the bulk of Vacation's clientele, so the restaurant keeps things simple by offering primarily snackable sandwiches made with meat from Meatsmith. There's toasties, toasted avocado, and turkey and Swiss cheese. It's fast food that the crew can make for the customers on the run.
FAQs About Melbourne Cafes
To respond to this story,
- Leverage visuals to grow your coffee shop with Instagram
- Be irresistible to new customers who find you on Instagram
- Know how to use hashtags
- Speaking of hashtags, don’t forget about geotagging
- Show you appreciate your customers’ loyalty
- Stimulate engagement with contests
- Find influencers who love coffee
- Tell your coffee shop’s story
- Interact with your followers
- Draw them in with coffee, win them over with your personality
Eight ways cafes can take Instagram to the next level.
- Quality Matters
- Create A Theme On Your Page.
- Use Captions With Personality
- Interact Like You Would Behind A Coffee Machine
- Use The Right Hashtags To Extend Your Audience
- Keep It Fresh With Stories
- Put Your Profile Page To Work
- Run Contests And Exclusive Deals
Quick takeaways
- Stay true to your Café and stay consistent.
- Have a narrative around your social engagement - never make it about your Café or you're menu.
- Post when you have something to say.
- User-Generated Content can be a great way to promote engagement.
You need to post consistently to keep your audience engaged and growing. We recommend one image post a day with three or more stories. The post can be any time of day. Try testing a few different times to see when you get the best engagement. For the stories, try and spread these out evenly across the day.
ways to attract more customers to your coffee shop
- Look at your pricing.
- Start a loyalty card scheme.
- Get active on social media.
- The good old A-board.
- Run a competition – particularly if you can get the local press to give you coverage.
- Tap up your suppliers for marketing materials.
- Consider branded takeaway cups.
9 Most photogenic Melbourne cafes
To tell the truth. These days, it's common practise to snap a photo of your meal before digging in. It helps if the dish is already photogenic so that you only have to worry about taking a good photo, choosing the right filter, and writing a clever caption.
We've all been to a café for the Instagrammable atmosphere rather than the food. To save you time from scouring the web or following random people's feeds, we've compiled a list of cafes in Melbourne where you can take a picture-perfect selfie with your food, drinks, and cutlery.
Top Paddock
Instagram posts of Top Paddock's famous hotcakes flood my feed, giving the eatery an almost mythical status. Having opened the wildly popular Three Bags Full and the even more popular Two Birds One Stone before settling on Top Paddock as their best café, owners are no strangers to the industry.
Lots of natural light floods the spacious interior, which also features cutting-edge furniture and decor crafted from reclaimed materials. All of the dishes on the menu are made with fresh, local ingredients and showcase the chef's creativity. Both form and function, in terms of taste, are valued highly here.
Ascot Food Store
Donuts! Donuts dusted with powdered sugar and served hot with a plunger of fresh made custard wedged in the centre. I don't think I've ever seen a doughnut that deserved an Instagram post more than that one. On the other hand, keep this in mind. I went there around lunchtime, and all the sweets had already been bought up.
Many of the entrées are also worthy of an Instagram post, in addition to the desserts. A beautiful renovated home, the café features sleek modern touches like black floors and wooden communal tables.
Operator25
It's only been two years, but this little cafe in a residential area has already become a favourite among the locals. It's in a converted phone line with exposed brick walls and communal tables for a cosy atmosphere reminiscent of the old days of dialling.
Brunch is a speciality, and the menu is always changing to make the most of the season's offerings and to give diners something new to try each time they come. Dishes like pickled ginger and poached soy egg add a global twist to fall favourites like congee. The latte art here is just as impressive as the food.
Addict Food & Coffee
Since it was opened by two well-known former. St. Ali chefs, it's no surprise that this new café in Fitzroy has quickly become a staple of the local community. There's more going on inside this seemingly ordinary café than meets the eye. Even the tiniest morsel of this food is beautifully presented.
N2 Gelato
This unusual ice cream, which is often featured in Instagram posts, is frozen using nitrogen gas. From time to time, whipped cream or meringue is piled high atop the ice cream.
Pana Chocolate
The chocolates can be found at many stores, but if you really need to satisfy your sweet tooth, you should head on over to their flagship café. Share photos of these tasty treats on Instagram without guilt.
Pana Chocolate's raw vegan dessert recipe is what gives its layered cakes their signature rainbow of colours, and they're a big deal. The many compartments of the case can be easily seen when displayed. Plus, if you're looking for a sweet treat to round out your nutritious meal, they stock a wide variety of artisanal.
Pillar Of Salt
Pillar of Salt has been around for quite some time, but it is only in recent years that its delicious food and fragrant coffee have made it a popular cafe. The café's earthy vibe comes from the exposed stone walls, open air courtyard, greenery, and wide-open layout.
Seasonal menu items tend to be photogenic and therefore popular on social media platforms. The American buttermilk pancake and desserts of any kind are all fan favourites.
Auction Rooms
This converted factory, located far from the madding crowds, has been named one of Melbourne's best cafes year after year. The openness of the building is the first thing that people notice when they step inside the blue brick building.
Cafe patrons can enjoy the sense of expansiveness afforded by the building's setting: a vast warehouse with multiple stories and large windows. When compared to the dark timber walls and concrete floor, the warm glow of the pendant lights is quite appealing.
It's easy to see why this place is a favourite amongst the locals; the menu is always changing and the food looks like works of art on the plate but tastes even better. A board for breakfast and French toast are just two of the brunch specials available at this welcoming restaurant.
Tall Timber
There's something reassuring about the way Tall Timber mixes modern and rustic styles. The white stone walls, outdoor seating, and profusion of potted herbal plants in the courtyard make for a picture-perfect setting.
PRO-TIPS:
It's greater to have too many options than not enough, so try to see things from as many angles as possible. Try a variety of different camera angles, including a horizontal, side angle, or elevated angle, and play around with the depth of field by focusing on various objects on the table.
Use whatever is available; the cafe's decor, your table, your friend's food, as well as your coffee could all serve as backdrops. Play around like the focus and pay close attention to the frame you've created.
Problems, decide whether or not to photograph any leftovers. In accordance with this, coffee is served either before or after the meal. A half-full coffee next to a freshly served variety of dishes is not ideal for creating the desired "flat-lay" aesthetic.
If you want to make your Instagram post look its best, use the built-in editing tools and filters to play around with the lighting, contrast, and other aspects of your photo. Obviously, there are situations in which the use of filters is unnecessary (which is fantastic news!)
Simple things like the name of the dish or the name of the cafe you took the photo in can make for a great caption. It's recommended that you use hashtags if you're the type of person who does so.
This is a post for you, but it's also an ode to the cafe for creating edible works of art that you can show off to the world.
Have a group outing to Melbourne's most Instagrammable cafes and use this list as your road map. Do you know of any other local dishes that can hold their own against these?
Conclusion
Melbourne, Australia is home to some of the best dining options in the world. Our culinary heritage is among the most exciting and varied in the entire world. Check out these top cafes that have everything you need to create the perfect Instagram photo (while making seriously good coffee). If you're looking of most cutting-edge venue, the Sensory Lab is the place to be. Workshop Brothers is perfect for snapping an Instagram-worthy photo of their Sweet HK Waffle.
Fitzroy's Industry Beans is the authority on the fact that black is now in. The White Mojo saga continues with this, the third instalment, another Instagram porn production. Good Times Milk Bar has spent a few months completely renovating what was once a rundown convenience store. We've compiled a list of cafes in Melbourne where you can take a picture-perfect selfie with your food, drinks, and cutlery. Top Paddock's famous hotcakes have earned an almost mythical status.
Sculptural latte art at Addict Food & Coffee is just as impressive as the food. Pana Chocolate's raw vegan dessert recipe is what gives its layered cakes their signature rainbow of colours. Auction Rooms has been named one of Melbourne's best cafes year after year. The American buttermilk pancake and desserts are fan favourites at Pillar of Salt. Play around with the depth of field by focusing on various objects on the table.
Try a variety of different camera angles, including a horizontal, side angle, or elevated angle. Have a group outing to Melbourne's most Instagrammable cafes? Use this list as your road map.
Content Summary
- It's common knowledge that Melbourne, Australia is ground zero for all things coffee-related Down Under.
- Fortunately, Melbourne's coffee culture is not restricted to just frothy cappuccinos and flat whites; it also permeates the decor and atmosphere of the city's many Instagrammable cafes.
- We went in search of Melbourne's most Instagrammable eateries to see if the surroundings lived up to the food's reputation.
- Although not as ancient as some of Melbourne's other cafe landmarks, Higher Ground is among the city's most charming watering holes.
- If you didn't know better, you might think you were at a five-star breakfast restaurant instead of a café due to the exquisite presentation of the food.
- If you're looking of most cutting-edge venue, the Sensory Lab on Collins Street is the place to be.
- Middletown Café, with its hip and trendy atmosphere, has revolutionised Melbourne's brunch scene.
- The decor and ambience of Middletown were inspired by the natural beauty and understated grace of Kate Middleton.
- When it comes to fashion, Fitzroy's Industry Beans is the authority on the fact that black is now in.
- Visit the South Melbourne location of Crux & Co. A weekend wait time in line is to be expected, but it's well worth it.
- Since the introduction of this dish, Long Story Short has become a well-known restaurant in Port Melbourne.
- The White Mojo saga continues with this, the third instalment, another Instagram porn production.
- New to the neighbourhood is Good Times, a California-style cafe and bar done up in a soft pink colour scheme.
- We've all been to a café for the Instagrammable atmosphere rather than the food.
- To save you time from scouring the web or following random people's feeds, we've compiled a list of cafes in Melbourne where you can take a picture-perfect selfie with your food, drinks, and cutlery.
- Having opened the wildly popular Three Bags Full and the even more popular Two Birds One Stone before settling on Top Paddock as their best café, owners are no strangers to the industry.
- It's no surprise that this new café in Fitzroy has quickly become a staple of the local community.
- Pillar of Salt has been around for quite some time, but it is only in recent years that its delicious food and fragrant coffee have made it a popular cafe.
- There's something reassuring about the way Tall Timber mixes modern and rustic styles.
- Use whatever is available; the cafe's decor, your table, your friend's food, as well as your coffee could all serve as backdrops.
- If you want to make your Instagram post look its best, use the built-in editing tools and filters to play around with the lighting, contrast, and other aspects of your photo.
- This is a post for you, but it's also an ode to the cafe for creating edible works of art that you can show off to the world.
- Have a group outing to Melbourne's most Instagrammable cafes and use this list as your road map.