ethical swimwear 5

Top 20 Ethical Swimwear Brands, Melbourne Australia (2024)

Recently, there’s been more and more discussion about sustainability and how the implementation of it can help prevent the dire consequences of climate change. To some, it may seem ludicrous and a lost battle, but for others, it’s a ray of hope. Because, if each one of us does one bit that helps create a more sustainable world, things look much less bleak. 

The good news is, you don’t have to go out of your way to living a greener lifestyle. Even changing one aspect of it can be a great step for the future. Vacationing and visiting the beach is one of those things. Traveling is a big culprit for pollution, and so doing bits that we can is important.

Beach time is a fun way to spend some time, and sustainable swimwear is a great solution for every person who cares about the environment. Spending a bit more is a good investment as your new eco-friendly swimsuit will endure many beach trips and other outdoor fun moments.

To help you get started on your swimwear hunt, we’ve rounded up our favourite Ethical Swimwear Brands from right across Melbourne.

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    Ultimate List of Ethical Swimwear Brands, Melbourne Australia

    Bombshell Bay Swimwear - Ethical Swimwear Brand Melbourne

    bombshell bay swimwear ethical swimwear brand melbourne



    For the greatest quality swimwear, we only utilize recycled Italian Carvico Vita fabric. Carvico Vita is made with 78% Recycled Polyamide with 22% Elastane. Our fabric has a reputation for removing ghost nets and plastic debris from our oceans, but it also boasts important features like excellent UV protection, exceptional form retention, resistance to oil and sunscreen, and extreme chlorine resistance. Did we mention that it is extremely soft and has two-way stretch? There is no doubt that the Italians are experts in their field.

    Our small, devoted team—which we like to refer to as our magicians—makes our swimwear off-shore in stunning Bali. We only produce a small number of each collection as a result, making them unique pieces that also enable us to be a true sustainable swimwear company. We are a small but proud Australian owned label helping to do our part in making our oceans a cleaner place for our marine life, while we continue to make only the best quality swimsuits for you, our beautiful customers.

    THE ICONIC - Ethical Swimwear Brand Melbourne

    the iconic

    Women's Swimwear

    Make a statement with top swimwear brands for women at THE ICONIC. With so many one-piece swimsuits and bikinis to choose from, tanning has never looked so good. There are numerous styles for every body type, including ruching, frills, polka dots, prints, and more. THE ICONIC's women's swimwear collection will keep you warm whether you're working out or relaxing on the beach.

    Choose from a variety of swimsuit designs, such as bandeau, triangle, balconette, and high-waisted or hipster bottoms. One-piece outfits can be daring or understated, contemporary or vintage. Add a stylish kaftan or a pair of bright, patterned board shorts to your beachwear collection. Shop our affordable selection of rash guards and performance swimwear, or go through our assortment of mix-and-match bikini tops and bottoms. The key to having great style is confidence, therefore it's crucial to pick swimwear that fits well and is comfortable.

    Wear vibrant colors, modern shapes, and intricate detailing to make a statement on the sand. Alternatively, for timeless old-school beauty, go monochromatic. Choose coordinating patterns, mix solid colors with vibrant prints, or go completely monochromatic—whatever best expresses your sense of style. THE ICONIC carries a wide range of swimwear from brands such as Billabong, Seafolly, Camilla, and Le Buns, highlighting the best classic styles as well as the newest catwalk trends.

    Ethical Swimwear FAQs

    Clothing for swimming, bathing, and seaside wear has been an important and influential area of fashionable dress since the late nineteenth century. The evolution of swimming and bathing costumes has been closely associated with trends in mainstream fashion and advancements in textile technology.

    Still, it has also reflected broader societal attitudes about personal hygiene, body exposure, and modesty, and whether or not it was appropriate for women to participate in active sports.

    Swimming and bathing were common activities in the ancient world, and the Romans built public baths in even the most remote parts of their empire. After declining during the Middle Ages, bathing was revived in the seventeenth century, when it became popular as a medicinal treatment.

    At spas, where bathers sought out the warm mineral waters for their therapeutic effects, linen bathing garments—knee-length drawers and waistcoats for men, and long-sleeved linen smocks or chemises for women—were in use by the late seventeenth century.

    These garments were worn for modesty rather than appearance and could be hired from the baths by those who did not wish to purchase their own.

    Because You Can

    You have a body and the opportunity to be at the beach and pool. They make swimsuits in all shapes and sizes. Buy one that you are comfortable in and use it!

    You Could Inspire Others

    Maybe there is someone else where you are visiting that is feeling the same way as you. Then, when they see you confidently wearing a swimsuit, even though you might not have that perfect "bikini body", they will think better of themselves. It's a movement, Y'all. Keep inspiring.

    No One Cares

    Seriously, no one cares. And if they do, that is their problem, not yours. When you are at the beach and pool, you should have a great time not worrying about who should or shouldn't be in a swimsuit. So, as with everything else we talk about, quit caring what other people think – this applies to fitness and finance – pretty much life in general.

    You Will Be Cooler (as in Temperature)

    This means you can spend more time outside with your friends and family, which is the whole point of going to the beach and pool.

    Tomorrow You Will Be Older. So wear a Swimsuit While You Are Young. ��

    No matter how young you are, you will be older the next time you go to the beach and pool. That's just life. Remember when you thought you were fat in high school, and you weren't? The same thing applies now.

    Whether you have 10 pounds to lose or 50 pounds to lose, you likely view yourself as bigger than you are. Next year you will look back and say, I should have just worn the swimsuit. End that cycle now.

    Commonly Used Fabrics

    Nylon is probably the most common material used in swimwear as it is extremely strong, lightweight, and fits the body nicely and is quick drying. The downside is that Nylon doesn't hold dye particularly well, so it will often be mixed with other fabrics to help retain colour or treated to be sun and chlorine resistant (see below for more on this).

    Lycra can be found in almost every quality swimsuit due to its great fit and elasticity but also tends to be mixed with other materials due to it not being the most comfortable fabric in high quantities and again must be treated to withstand the effects of chlorine.

    Cotton rarely features in high-quality swimwear as it does not provide a very good fit, tends to sag after time and holds water - this is more commonly found in cheap or fashionable swimwear.

    Polyester is used for its chlorine-resistant and fade-resistant properties and is often mixed with other materials.

    PBT (Polybutylene Terephthalate) is also used due to its natural stretch and chlorine-resistant properties. It is used by specialist manufacturers, like Speedo and Arena. When incorporated into a swimsuit, polyurethane compresses the skin with the right amount of pressure, preventing excessive friction and improving your aerodynamic performance.

    Regardless of what material your swimwear is made of, we recommend caring for it properly, i.e. rinsing it when you leave the pool, sea or lake and treating it with the recommended care when washing.

    Chlorine Resistance

    Most good swim brands use some grade of chlorine resistant material when constructing swimwear, especially if it is destined for use in a pool, as chlorine is routinely added to swimming pools to keep them free from any bacteria that could be hazardous to human health.

    The first downside to chlorine is that you'll notice - it smells pretty bad, and it can also irritate sensitive skin and cause itching. It can also make your swimsuit degrade faster.

    Often people don't put two and two together as to why their swimsuit has faded dramatically, become worn out and tired looking after what seems like very little use.

    You'll find this quickly apparent if you buy a swimsuit that is meant to be more of a fashion piece to parade around in or a cheap and cheerful one from your local supermarket rather than a workhorse meant for training.

    Dedicated swim brands put a lot of effort into constructing swimwear resistant to the effects of chlorine, so their customers get better value for their money and find that their swimwear lasts and lasts even if used regularly.

    Look out for designs that use 100% chlorine resistant fabric, such as Speedo's Endurance+ and Zoggs Aqualast. Some swim brands offer materials with a good degree of chlorine resistance but are not 100%, such as the Maru Pacer fabric.

    Drag Reducing Material

    If you're a competitive swimmer or participate in sports such as Triathlon, your swimwear can enhance your performance. However, excessive drag can slow you down significantly, and generally speaking, the bulkier the material, the more drag it will create.

    Well-established brands like Speedo and Arena use low-drag materials in their high-tech swimwear to improve how you glide through the water inspired by the skins of marine animals. These materials often have the bonus of quick-drying, which is useful for sports with an out-of-water leg, as the water will not be held in the material and weigh you down.

    Look out for materials such as Fastskin and LZR Racer Elite from Speedo and Carbon Pro MK2 from Arena incorporated into designs that cover the arms and legs. Bear in mind that the suit you choose must be FINA approved to use in certain competitions.

    Other Aspects to Consider

    It is important to consider the degree of friction that the material will produce when in touch with your skin. This is particularly important because swimming requires repetitive movements, especially if you are training or are a competitive swimmer.

    Excessive friction can leave marks or even sores on your skin, taking away the enjoyment of the experience and reducing your performance levels.

    Due to this reason, it is important to look for swimsuits that are made with low-friction materials, such as the nylon-elastane combination used in some Speedo high-performance swimsuits. 

    ISLA IN BLOOM - Ethical Swimwear Brand Melbourne

    isla in bloom


    Our luxurious range of sustainable swimwear, bohemian picnic rugs, and beach umbrellas are a defining image of the Australian summer lifestyle we love and enjoy. They are designed for days by the ocean that lead into nights under the stars.

    We created our collections with stunning bohemian and romantic florals that are exclusive to Isla In Bloom and made in partnership with local and international artists. Our collections were born out of a fascination with color and prints. Our designs are vivid, carefully made, and incredibly feminine. We sincerely hope that you share our love for them.


    An ode to beach parties and summertime outings with the people we care about most. Welcome to the world of Isla In Bloom, an Australian boutique brand that specializes in eco-friendly summer accessories and swimwear with stunning, eye-catching floral and bohemian-inspired motifs. Our sustainable swimwear, bohemian picnic rugs, and beach umbrellas are a defining image of the Australian summer lifestyle we love and enjoy. They are made for days by the ocean that lead into nights under the stars.

    Our goal is obvious. Our feminine patterns and customizable fits are designed to improve women's lives by encouraging them to live authentically and to express their personal style. Our luxurious range of swimwear redefines traditional looks and patterns while being effortless, carefully thought-out, and ultra-feminine. Enjoy a fresh feeling of self-assurance as you spend the day relaxing on a boho picnic rug under the cover of a floral beach umbrella canopy.

    Isla In Bloom is a collection of prints and colors that was imagined and created in Sydney with floral and bohemian themes in mind. Local and international artists that work with us to realize our vision hand-draw every one of our iconic designs. Every piece (and our world) is made to last because we research and use high-quality, earth-friendly fabrications and materials that are produced using ethical manufacturing practices. Welcome to Isla In Bloom; we're glad you're here.


    Each piece from Isla In Bloom redefines traditional swimwear trends and is crafted with intention. Our design and production processes prioritize sustainability, usability, and long-term value. We have carefully created a premium product with a luxuriously soft feel while supporting our goal to conserve and clean up our ocean by using pure Italian textiles manufactured from recycled Econyl®.

    Our styles are based on the female figure and are drawn, produced, and made in Australia, mindfully recognizing how our bodies differ and may and do change. Each design has been created with meticulous attention to detail, including classic forms with tie-side bikini bottoms and adjustable over-the-shoulder straps. The styles adapt to each woman's physique thanks to the soft edges. Firm enough to provide stability and durability while remaining soft enough to avoid cutting in. In order to empower women and give them the ability to feel confident in a bikini all summer long, we've designed versatile swimwear with the ultimate goal of developing timeless styles that enhance a woman's shape.

    Elle Evans - Ethical Swimwear Brand Melbourne

    elle evans


    the why

    We cherish this planet and wish to continue to adore it for a very long time. As a result, we ensure that every component of your Elle Evans design has the least impact possible.

    our process

    We choose the less-traveled path and leave the road as clean as we found it, starting with our fabric, which is created from recycled plastic debris dredged from the sea.

    giving back

    Our goal is to make you feel beautiful, strong, and comfortable every time you put on an EE garment, and we accomplish this by donating $1 from every purchase to the Healthy Seas Initiative. Go you for saving the earth!

    Salt Gypsy - Ethical Swimwear Brand Melbourne

    salt gypsy


    The Clean + Conscious Awards honor outstanding goods that are completely compatible with our bodies, the environment, and society. We are sending a strong statement that cannot be ignored by assisting companies who put the needs of their clients above community well-being, community livelihoods, and planetary health.


    Standard Procedure is a new topical skincare line created by Dion Agius and Zepha Jackson that was created to resist the harshest elements. It was born under the intense Australian summer sun. Build your own pack of sunscreen, after-sun care, body wash, and hand sanitizer, all freshly delivered to SG HQ.


    In an effort to finish the loop, we have partnered with Upparel to enable our Australian community to send their used clothing back for recycling and reuse. You can now upcycle your worn-out swimsuits, surfboards, clothes, and wetsuits!


    Salt Gypsy is a women's surf lifestyle brand that celebrates female surf athleticism and style in the lineup, drawing inspiration from a lifetime spent chasing long period swells. For discriminating women of the sea, we concentrate on creating products that are stylish and durable.

    OceanZen - Ethical Swimwear Brand Melbourne


    Right now, there is a significant social movement taking place, and OceanZen, an Australian company that produces ethical swimwear, is delighted to be a part of it. The development and expansion of our company is a tribute to the ethical women who choose to celebrate and support ethical, sustainable, and aware fashion. Respect for the people we deal with and the environment we work in is at the heart of everything we do at OceanZen swimwear online.

    OceanZen Australia - Ethical and sustainable swimwear

    When looking for swimwear, OceanZen ethical Australian swimwear brand offers a flawless collection of ethical bikinis, swimsuits, and swimming wear that not only look amazing on but are good for the conscience. Whether you're lounging by the pool, laying on the sand, or diving into the beautiful ocean.

    Our selection of ethical swimwear and bikini styles includes, but is not limited to: adorable bikinis; one-piece; high cut; crochet; string; triangle; white; beach wear; bathers; colors that range from neutral to khaki; pink; bright; and so many other lovely and distinctive hues.

    The OceanZen woman welcomes the magnificent yet vulnerable world that lies outside our borders with open heart and mind. She is familiar with the taste of salt in the air and dwells near the tides, but she is also aware of that instant when you feel less like a human and more like a wild ocean creature to which you have always belonged.

    OceanZen was established as a result of this. Happy summer days spent scuba diving in the Caribbean, when ocean conservationists and our founder Steph Gabriel developed a passion for marine life that gave rise to sustainable swimwear.

    As a result of seeing firsthand the terrible effects that humans were having on our marine life while traveling, Steph produced OceanZen's first swim collection in 2014 using a ground-breaking fabric that was made from recycled plastic bottles and fishing nets. "Saving the ocean, one bikini at a time," was her motto.

    Baaby - Ethical Swimwear Brand Melbourne



    A non-profit organization called Healthy Seas started leading volunteer-led diving expeditions in 2013 to remove trashed fishing nets and other plastic garbage from our oceans. The remaining plastic trash is then converted into Econyl® regenerated nylon using entirely renewable energy.

    The lovely recycled fabric we use to construct our swimwear is then made from Econyl®. Our swimwear is highly sustainable and supports a circular economy because it is produced in Italy using only renewable energy and has the possibility to be recycled indefinitely. Every Baaby item, including our printed textiles, is created entirely of recycled fabric, both for the outer fabric and the lining.


    We do not mail orders wrapped in plastic and we do not receive our swimsuits from our manufacturers in any plastic.


    A nearby Australian printer prints our fabrics in small batches to prevent overprinting and fabric wastage. To minimize environmental damage, they employ non-toxic water-based pigments. Considering that all fabric is printed digitally to provide a precise and exact print, less fabric is lost during color testing than with screen printing, which can need a lot of trial and error to achieve the desired print.

    Camp Cove Swim - Ethical Swimwear Brand Melbourne

    camp cove swim


    Swimwear brand Camp Cove Swim is produced and created in Australia. To celebrate and highlight the beauty of the female form, Camp Cove Swim bikinis mix comfort, originality, a love of classic styling, and Australiana.

    All Camp Cove Swim bikinis are ethically made on the South Coast of New South Wales, Australia, in close collaboration with a skilled swimwear machinist. Our swimsuit linings are made from recycled materials, and all of our fabrics are printed in Sydney. Our prints are entirely unique to our company and are created in-house. Every single swimsuit is a labor of love that has been meticulously made and examined to ensure a great fit and high caliber workmanship.

    Katherine Hampton, who was born and raised in the coastal NSW town of Newcastle and attended university there, started Camp Cove Swim. She currently resides in Redfern and works out of the Camp Cove Swim facility in St. Peters. In 2013, Katherine started the company. With features in publications including Vogue Australia, Frankie Magazine, US Glamour, Russh Magazine, Yen Magazine, Habitus Living, and Broadsheet, the brand keeps growing.

    LÉ BUNS - Ethical Swimwear Brand Melbourne

    lÉ buns

    +61 3 9134 7479

    Lé buns is a female-founded company working super.

    It's challenging to make environmentally conscious decisions. Strong regard for the people we work with and the environment we operate in is at the heart of everything we do. Driving a good environmental impact is key to the brand, which uses only natural, organic, and luxuriously regenerated fibers to create each piece. Each piece of clothing is carefully created in classic, flattering styles that will complement the beauty of your natural figure and follow you from land to sea.


    The Lé Buns lines include Classics that can be included with any wardrobe. The timeless designs provide seasons of wear and real longevity. Lé buns give careful thought to every aspect of Production, down to the top drawer, by centering collections around simple yet adaptable Essentials. As minimal impact as possible should be made throughout the entire cycle, from sourcing, production, and packaging to the fabric actually touching your skin. Our goal is to design flattering, practical, and comfortable undergarments and swimsuits. Long-lasting clothing, so you won't feel the urge to replace it every few months.

    Green manufacturing

    In our supply chain, Lé Buns is dedicated to ensuring fair, safe, and healthy working conditions while minimizing environmental impact. Finding suppliers who share a similar outlook on sustainability, accountability, and transparency takes time.


    61 percent of Australian companies didn't know where their clothing was created in 2013, and 76 percent didn't know where their fabric was woven, knit, or dyed, according to Baptist World Aid. Our supplier chain is completely transparent at Lé Buns. We are aware that the cloth fibers we use are regenerated nylon from Italy and certified cultivated in China and Turkey. We frequently visit our factories, and each one receives a Compliance audit to make sure best practices (including fair salaries, suitable hours, and the environment) outlined in our ethical trade policy are adhered to.

    Minimal waste

    Any unnecessary use has been stopped. packaging includes extra wrapping paper, postcards, stickers, and marketing materials. Online orders are shipped in compostable mailer bags or biodegradable boxes made of recycled paper. Every order comes with a complimentary Signature wash bag that helps you take extra care of your lingerie when machine washing.

    Shapes in the Sand - Ethical Swimwear Brand Melbourne

    shapes in the sand


    We are everyone individuals with distinctive looks, personalities, and origins. Shapes in the Sand illustrates how the female body is unique and how nature is imperfectly perfect. Independent Australian swimsuit brand Shapes in the Sand. We match our collections with our environmental conservation beliefs by mindfully designing in harmony with nature and manufacturing in Australia. The essential work that our Nature Girls do motivates us to take better care of the environment. We can all learn from one another and reduce our ecological impact by exchanging tales.

    Swimwear Fabrics

    Since Shapes in the Sand first went on sale in 2013, our swimwear has been produced using materials that promote circularity. We want to choose fabrics that will last and be appropriate for their intended use in addition to taking the environment into account.

    Our present primary fibers are a part of a closed-loop system where pre- and post-consumer materials are recycled to give them new life. As we watch our swimsuits come to life from their 100% regenerated fibre made from abandoned ghost fishing nets and other pre and post-consumer materials, our cooperation with ECONYL® continues to be a crucial one.

    In 2018 we introduced an industry-first fibre known as EVO®. This 100% bio-based fibre is made from the oil of the castor bean. Ecologically sound production methods: a 20% reduction in water use and a 20% reduction in CO2 emissions (compared to the same fabric created with standard polyamide).


    Alexandra Dash started the independent Australian swimsuit brand Shapes in the Sand. The whimsical print stories of Shapes in the Sand show the natural environment while inspiring others to preserve it. Shapes in the Sand is on a quest to improve the world through specially crafted programs and alliances with organizations that support wildlife and environmental causes. Our Australian made minimal waste collections are created, printed, and manufactured by a small team of creators that respect each step of the process. Check out this Melbourne lingerie store!

    BAIIA - Ethical Swimwear Brand Melbourne


    Our Story

    The beliefs, education, and upbringing of creator Amber were combined to create Baiia. The bikini Amber, 4, borrowed from her elder sister Jasmine felt the most secure, fearless, and liberating while growing up between Australia and the Solomon Islands. Like other powerful women in her life, she felt empowered by this swimsuit to explore her surroundings and assume total control of herself.

    Amber pursued one of her greatest and most enduring hobbies by studying fashion design. She was worried about sliding into the trap of only producing items that are intended for "looking beautiful" rather than "feeling good," even though she enjoyed the knowledge she had acquired. So she let it go.

    Amber started writing about CSR (Corporate Social Responsibility) in the fashion industry and where it was lacking after traveling the world and earning a second degree, something she now understood all too much about. Amber moved back to designing after having a particularly disempowering experience buying swimwear and realizing that writing wasn't her passion. She was aware that the design flaw, not her own body, was to blame for her overwhelming sense of inadequacy. She simply needed a better swimsuit, so she started making one for herself. Baiia was born with a strong foundation in fashion, commerce, and design as well as a rising propensity toward always acting morally.

    After three years, Baiia has garnered recognition for its creative and environmentally friendly designs, been featured in prestigious Australian publications and blogs, and—most importantly—dressed women all over the world while upholding our core principles. Amber currently works with a small group of other innovative and ambitious women who share her passion for Baiia's cause.

    Sustainable Fibres & Dyes

    Between 2000 and 2010, the amount of plastic (including synthetic fabric) manufactured was comparable to the total amount made during the course of the previous century. This plastic, which was probably only used once or twice, was dumped in landfills where it will continue to produce toxins for the next few thousand years. How therefore can we contribute to its correction? Only the best recycled synthetic textiles are used by us.

    Our soft and long-lasting recycled nylon is created in Italy from post-consumer and industrial waste, including textiles, carpets, plastic bottles, and fishnets, which would otherwise poison our precious land and oceans. The leading organization in the world for evaluating fabrics to control dangerous compounds has certified it as meeting Standard 100. Our fabric vendor produces Nylon 6 from completely recycled waste materials using the most effective industrial technique in the world.

    Meet the Makers

    We are delighted to say that our swimwear collection is created in China by very skilled dressmakers. We've teamed up with a fantastic producer who actually cares about worker welfare, environmental concerns, and ethics and sustainability. Their costs have increased as a result of their decision to adopt a more moral approach to corporate social responsibility, and they have lost many fashion labels to more affordable producers in other Asian nations. Baiia believed it was our duty to back a company that is doing the right thing but is losing support. When it comes to the people we work with, Baiia has no racial bias. Our strategy was inspired by the appreciation of high-quality products since if something is high-quality, you'll wear it to death.

    According to our analysis, the majority of the top suppliers of durable, high-quality clothing are based overseas. The best swimsuit makers are in Australia, but the only suppliers who could handle our designs, eco-friendly materials, and eco-dyes were in China.

    Bondi Joe - Ethical Swimwear Brand Melbourne

    bondi joe

    1300 153 005

    All-day comfort IS OUR PHILOSOPHY.

    We know how frustrating it is to hunt for men's swim trunks and only come across surf brands with garish prints or mesh-lined trunks that chafe and need to be removed as soon as you get out of the water. Real men helped us develop a quick-drying, environmentally friendly material that is thick enough to shield your modesty and remove the irritating mesh liner. Since discovering swimwear you can wear all day long – in and out of the water, dawn to sunset, beach to bar – thousands of men have now joined the Bondi Joe comfort revolution. Find the ideal pair, select your size, and place your order right away to return to beach comfort. Our Fit & Comfort Guarantee is offered on every pair of shorts we sell.

    It started with AN IDEA ...

    I started Bondi Joe in 2018 after spending years looking in vain for the ideal pair of swim trunks. I've worn swimsuits from a lot of different brands throughout the years, so why do they all have that bothersome mesh lining? Walking out to the beach feels OK for the first ten minutes, but as soon as they become wet, they start to hurt. It's too much trouble to pack a change of clothes to the beach. The only options were boardshorts from surf brands, but are those truly me because I've never been a surfer?

    I wanted to design the ideal pair of fashionable, mesh-lining-free swim trunks because I have a business background and experience in digital and product development. As a result, Bondi Joe was created.


    Bondi Beach's beauty and the reality of the everyday Joe are both represented in our moniker. Our spiritual home and the most well-known beach in Australia is Bondi Beach. This beach has it all, including the recognizable white sand, the Bondi Icebergs pool, and the well-known lifeguards. We aim to create swimwear with distinctive patterns, environmental awareness, and an unbroken focus on comfort that will eventually match that iconic status.

    We gave it the name Joe because we like how it suggests the typical Australian. Beach showoffs and attention seekers are not welcome here. We support real men with real bodies who yet value ultimate comfort and want to look beautiful at the beach!

    And why is the logo a seagull? Considering that seagulls are the most persistent beach visitors, always present regardless of the weather and always on the lookout for a secret chip from a tourist. We won't stop until you're thrilled with your swimwear. All of our swim trunks bear the names of Bondi Beach streets. When we mail orders to clients who reside on these streets, we simply adore it!

    IIXIIST - Ethical Swimwear Brand Melbourne



    We use as many recyclable and sustainable materials in the creation of our products as we can. Our product line is made without the use of child labor and only from 100 percent recycled ocean garbage. We are committed to combating the epidemic of fast fashion.


    IIXIIST is now Frankii Swim. In 2013, Frankii Swim was founded. She was a needy birth. She was the answer to our prayers for a good swim, and she did not let us down when she showed up.

    We have developed over the years, you, as our consumer, have evolved with time, and Frankii Swim has done the same. She is not the familiar brand that she once was. She has evolved, prospered, and expanded past her modest beginnings. Our brand needs to be revolutionized. to develop into a brand that not only represents but also inspires change. A name that challenges limits and stands for strength. We questioned where and how we belonged. Did we consider our coping mechanisms as individuals and as a brand? How do we get here? That was the query that gave origin to our new name.

    [Pronounced as exist] IIXIIST How do we practice? We are in an environment that is neither rigid nor compliant. We aim to provide you with a dependable setting where you can purchase, get inspiration, study, broaden your horizons, express yourself, and reinvent yourself. We are on your side. This stirring message is what gives our beloved Frankii Swim the bravery to develop into a iixiist. We are at a brand-new location, and the possibilities are endless.

    MARVELL LANE - Ethical Swimwear Brand Melbourne

    marvell lane

    Since 2017, we've been offering our busty clients gorgeous, opulent swimwear and lingerie. MARVELL LANE is committed to creating lovely swimwear and lingerie that makes our beautiful females look wonderful and feel amazing by fusing our principles of sustainability, superior workmanship, and a youthful, feminine design aesthetic. We take pride in our small size. We create one collection annually, taking care to minimize our negative effects on the environment while yet giving our customers the greatest possible product. Larger is not usually better, with the exception of breasts!

    How did MARVELL LANE come to life?

    For curvy ladies with chest sizes 8D to 16H, MARVELL LANE is the intersection of fashion and utility. Simply put, our busts grow fuller. Our founder, Rachael Calvert, has an 8G bust, and from a very young age, she discovered the lack of functional and fashionable pieces on the market when it came to swimwear. She dreaded entering a store just to be directed to the clearance area, where the oldest and ugliest bras in her size were, to be entirely honest. We don't necessarily need thick straps, big cups, and additional fabric just because we have D+ busts.

    In Byron Bay in 2017, MARVELL LANE was born here. Our goal is to provide ethically and sustainably created clothing that inspires confidence, sex, and support in our customers. Our clothing embraces tiny straps and back bands, high-quality materials and finishes, but most importantly, our 8D-16H clothing is made to celebrate and accentuate our beautiful curves.

    To ensure that no busty woman ever feels excluded or insecure just due to the size of her breasts, we want to make shopping for bigger busts thrilling once more. Greetings from MARVELL LANE. Hopefully you adore what we do!

    SPELL - Ethical Swimwear Brand Melbourne


    +61 2 9158 6558


    Founding members of Spell, Isabella Pennefather and Elizabeth Abegg, in front of a wooden table covered in design materials and clothing. Both founders are dressed in Spell attire. A modern-bohemian clothing line is called Spell. Two sisters met again in the lovely beach town of Byron Bay, Australia, to continue a voyage they'd started together years earlier when they were kids. This is where the narrative began. Inspired by far-off locales, antique finds, and youthful memories

    The sisters' designs pay homage to their hippie parents, a leather craftsman and a potter, who in the 1970s moved around town in pursuit of their own wild dreams. They also pay homage to their Latvian grandparents, who fled war-torn Europe in search of America but ended up in a dusty refugee camp in Australia.

    The sisters' own youth is most strongly evoked by Spell's voluminous, feminine clothes, love of turquoise, florals, and vintage lace. Spell appeals to the sense of freedom, beauty, and nostalgia that so perfectly encapsulates the feminine soul. Spell brings to life that vivid, expressive side of you that shows up while you're on vacation or mid-strut at a festival, no matter where you are.

    All clothes are ethically made in factories throughout the world after being proudly developed and sampled in Byron Bay's Arts & Industry Estate.


    We are in the process of changing Spell & The G*psy Collective to SPELL as our brand name. We came up with the name for our company more than 10 years ago, drawing inspiration from the Fleetwood Mac song and the way of life we thought it described. We have discovered over the past ten years that this word, especially when used without malice, can hurt others who perceive it as a racial slur. You can learn more about how we appreciate and honor the Roma/Romani people here. We also apologize to our community and anybody else it may have harmed.

    We are working with our legal and trademarking teams to stop utilizing this word in our brand name, but because "SPELL" is a very popular word on its own, it has been challenging from a trademarking standpoint to remove "and the G*psy Collective" and still be able to legally do business in some regions. We have already made the change digitally (we are SPELL on our website and all socials), are currently in the final stages of rolling out the rebrand for our store signage which will happen in early 2021 and for our packaging/swing/garment tags which will roll out mid-2021 (as part of our sustainability values, we are aiming to minimise the need to destroy existing tags)

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